Case studies

16 case studies before / after — with budgets and cost per lead

Cosmetologists · plastic surgeons · clinics · salons · device-based cosmetology · medical equipment

Gloriaʼs Beauty Clinic
Madrid, Spain
BEFORE

Leads at €11, sales in Excel.

AFTER
42 clients monthly

€7 per lead, conversion +10%, booked a month ahead.

Video breakdown →
Elize Clinic — Dr. Tikhonov
plastic surgery, Kyiv
BEFORE

People vanished after the price; ads with no segmentation.

AFTER
54 surgery clients

Mammoplasty in 3 months.

Video breakdown →
Cosmetologist, a “restricted” niche
Ukraine
BEFORE

Ads and page kept getting blocked.

AFTER
929 leads at $0.60

A chatbot funnel, $560 over 2 weeks.

Video breakdown →
LaserXpert Ukraine
medical equipment, €70–80K ticket
BEFORE

Leads, but no sales.

AFTER
3 sales ≈ €210–240K

A deal at $2,747 in ad spend.

High-ticket case →
Denysenko Clinic
plastic surgery, Warsaw + Prague
BEFORE

Needed a steady flow of surgery patients.

AFTER
+30–40% surgeries

Second year of partnership: 49,401 clicks at $0.21 across 2026.

Case + video testimonial →
Dr. Maksym Ivanchuk
plastic surgery, Dubai
BEFORE

Entering the Arab market with the longest decision cycle.

AFTER
816 inquiries

UAE, Qatar, Oman: 1.1M reach, a WhatsApp funnel.

Case with numbers →
Dr. Kateryna Perepelytsia
plastic surgery, Ukraine
BEFORE

“If it weren’t for my friend, I’d never have heard of you.”

AFTER
Consultations ×2

In 4 months: 45,205 clicks at $0.07, 3.08% CTR.

Case + video testimonial →
Dr. Kireeva
neurologist-vertebrologist, Zaporizhzhia
BEFORE

Bad experience with SMM contractors.

AFTER
7 years of partnership

30 new patients monthly, income ×5, profile 2.8K → 26K.

Case + video testimonial →
Dr. Katerina Sanchez
Alicante — Valencia
BEFORE

Launching in a new country.

AFTER
384 leads in 6 months

IPL/Morpheus at €3.80, training at €7.36.

Case with numbers →
Dr. Viksi — Skinfinity
5 countries
BEFORE

Traveling appointments, ads timed to the schedule.

AFTER
641 leads in 5 countries

Threads and botox at $6.81, messages from $1.36. Budget $8,257.

Case with numbers →
Dayana Nep
Baltics + Brussels
BEFORE

Bookings timed to a travel schedule across 6 cities.

AFTER
144 bookings/mo

Full system of ads + content: 40–48 new clients from ads monthly.

Case with numbers →
Cosmetology, Lviv
Lviv
BEFORE

A flow of leads for the flagship treatment.

AFTER
655 leads at $2.75

Flagship treatment at $2.08, cleansings at $4.70.

Case with numbers →
Dr. Dudikova Clinic
laser cosmetology, Kyiv + Barcelona
BEFORE

Many device tracks, two markets.

AFTER
Inquiries ×4 in a year

Cost per click halved, CTR doubled. Barcelona from $0.13.

Case with numbers →
Love Epil
studio chain, Poland
BEFORE

Bookings into several studios at once.

AFTER
776 leads at $7.6

60+ new bookings monthly.

Case with numbers →
MVK
manicure salon chain, 6 countries
BEFORE

Traffic for a chain across three continents.

AFTER
+124% in Warsaw

We run the whole chain: 400+ new clients monthly.

Case with numbers →
Beauty salon
Kyiv
BEFORE

The only differentiator was price.

AFTER
553 leads · 150 bookings

We started with positioning, not the ad account. $4.7 per lead.

Case with numbers →

009 — Booking

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