Gloriaʼs Beauty Clinic: 42 clients monthly for device-based cosmetology
Madrid, Spain · aesthetic medicine clinic · long-term partnership
BEFORE — WHERE THEY STARTED
Ads ran to Instagram DMs, but in the EU Meta doesn’t show the real number of messages — leads looked like “zero”, no numbers at all. Two managers ran sales in Excel with no statuses or stages: leads got lost, nobody called back on time. A lead cost €11.
WHAT WE DID
A funnel to an external landing page: the person leaves a request, a manager calls back within 5 minutes and books them right away
Implemented a CRM: statuses, tasks and reminders for every lead
Ad optimization based on CRM data — which leads actually convert into sales
A system for attracting new clients + working the existing base
11 € → 7 €
cost per lead
+10%
sales conversion
42
clients monthly
5 min
callback speed per lead
1 mo
booked out ahead
CRM
instead of Excel
“Within a month the clinic can fully book out every machine it has” — from the video breakdown above.