Case studies → MedBeauty: six months of Google Ads

MedBeauty, medical centre in Lviv: 33% of all impressions in the niche and 29,558 clicks at $0.16 from Google

Lviv · medical centre, two locations · Google Ads, May – October 2026 · Instagram ↗

BEFORE — WHERE THEY STARTED

A clinic with two addresses in Lviv and six service lines: BBL, Robolex, cosmetology, laser hair removal, massage and training. The goal: when someone searches for a procedure on Google, they see MedBeauty — not competitors and not cosmetics retailers.

WHAT WE DID

Launched and ran ads for all 6 service lines
Showed ads only to people in Lviv — no budget leaked to other cities
Cleaned the queries: negative keywords and exact-match terms like “robolex lviv”, “bbl lviv”
Added two phone numbers, sitelinks and images to the ads
Connected both clinic locations: directions straight from the ad
Focused the budget on BBL and Robolex — most searches, cheapest clicks

29,558
website clicks in six months
$0.16
average cost per click
1.3M
ad impressions
33.2%
impression share in the niche — №1
21,708
distinct search queries
$4,661
total budget

Which service lines brought the clicks

BBL and Robolex delivered 93% of clicks and took 78% of the budget — the core procedures the ads were built around.

Service line	Impressions	Clicks	CTR	Budget	CPC
BBL	921,763	19,539	2.12%	$2,296	$0.12
Robolex	335,448	7,886	2.35%	$1,324	$0.17
Cosmetology	23,162	1,092	4.71%	$330	$0.30
Laser hair removal	16,574	797	4.81%	$258	$0.32
Massage	2,662	188	7.06%	$176	$0.94
Training	854	56	6.56%	$277	$4.95
Total	1,300,463	29,558	2.27%	$4,661	$0.16

How the clinic compares with competitors

Impression share is the share of all eligible searches where the ad was shown. MedBeauty has 33.2%; the nearest competitors have 10–11%.

Advertiser	Impression share	Top position	Above us
MedBeauty	33.20%	34.54%	—
idermic.com.ua	10.99%	21.21%	38.25%
notino.ua	10.48%	30.63%	44.48%
lazer-house.com.ua	< 10%	22.70%	45.56%
leoderm.ua	< 10%	21.05%	44.87%
cosibella.com.ua	< 10%	32.53%	44.24%

“Above us” — the share of overlapping auctions where the competitor ranked higher. In the remaining 55–62% MedBeauty ranked higher. For competitors below 10% Google doesn’t report an exact figure; the bar is indicative.

In this clinic Google isn’t “one more channel” — it captures existing demand: someone is already searching for BBL or Robolex in Lviv and sees MedBeauty first. In six months the ads matched 21,708 different query wordings, and a third of all impressions in the niche are now ours.

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MedBeauty, medical centre in Lviv: 33% of all impressions in the niche and 29,558 clicks at $0.16 from Google

Which service lines brought the clicks

How the clinic compares with competitors

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