Case studies → Dr. Viksi: 5 countries
Dr. Viksi — Skinfinity: 641 leads in five countries for traveling appointments
Kyiv — Paris — Brussels — Helsinki — Malaysia · cosmetology · Dec 3, 2025 — Jul 23, 2026, ongoing · Instagram ↗
BEFORE — WHERE THEY STARTED
One profile — but completely different clients: one track sells lips or botox, another sells treatments in Kyiv, a third sells training for specialists. All of it across different countries, timed to a traveling appointment schedule.
WHAT WE DID
- Dedicated campaigns for each track and country
- In Paris and Brussels part of the budget went to profile visits: for premium aesthetic services a person first studies the doctor, the work and the content — and only then writes
- Lead campaigns for treatments and training
- Message campaigns in Kyiv and Malaysia
$8 257
ad budget for the period
591
leads for threads, botox and lips — at $6.81
50
training leads — at $14.01
273
treatment messages in Kyiv — at $3.18
324
messages in Malaysia — at $1.36
$0,25
per profile visit · 86,077 reach · 1.76% CTR
The cheapest lead wasn’t the main goal here: in one market a message cost $1.36, in another a lead cost $9–14 — and that’s fine. What mattered in this case was understanding which track is actually worth scaling.
Marketing for cosmetologists ↗