Case studies → MVK: a chain in 6 countries
MVK: traffic for a premium manicure salon chain from Kyiv to New York
New York · Warsaw · Kraków · Berlin · Vienna · Barcelona · Kyiv · premium manicure · New York since June 2026, the whole chain since August · Instagram ↗
BEFORE — WHERE THEY STARTED
A premium salon chain is growing across three continents, and every city has its own economics: prices, competition, cost per click, audience behavior. They needed one contractor running the whole chain’s traffic at a consistent quality — not ten local freelancers.
WHAT WE DID
- We run the chain’s entire paid traffic: 8+ locations in 6 countries
- Dedicated campaigns and creatives for each city — from Obolon to Manhattan
- We started with New York alone — within two months the chain handed us every location
- Unified weekly reporting per location: budget, clicks, cost, dynamics
+124%
new clients in Warsaw over 2 months
+32%
new clients in Vienna
400+
new clients monthly across the chain
6
countries · 8+ locations
from $0.08
per click in Kyiv and Barcelona
3
continents under one system
What matters for a chain isn’t the cost per click in a single city but the system: consistent quality from Kyiv to New York, transparent numbers per location and scaling what works.
Marketing for beauty salons ↗