Case studies → Dr. Maksym Ivanchuk, Dubai
Maksym Ivanchuk Plastic Surgery: 816 plastic surgery inquiries in Dubai, Qatar and Oman
Dubai · UAE — Qatar — Oman, Europe, CIS · plastic surgery, closed laser rhinoplasty · Instagram ↗
BEFORE — WHERE THEY STARTED
A surgeon entering the Arab market, where the surgery decision is the most expensive and the longest: high-income patients study the doctor for a long time before writing. He needed a system that warms the audience up to the inquiry — across three regions at once.
WHAT WE DID
- 35 campaigns across three markets: GCC, Europe, CIS — dedicated English-language creatives for each
- A separate WhatsApp funnel for the Gulf: in the UAE and Qatar patients write on WhatsApp, not Instagram DM — 405 conversations at $8.90
- Message campaigns built around patient pain points + profile traffic for retargeting
- Two ad accounts in parallel; systematic retargeting — an average frequency of 3.2 touches before an inquiry
- Best audiences: cosmetology interests and “luxury”
1 113 402
reach
816
conversations at $12.93
$4–5
best combinations per conversation
405
WhatsApp conversations at $8.90 (GCC)
$29 374
ad budget for the period
3,2
average frequency — retargeting at work
In premium aesthetic surgery, a patient first studies the doctor, the results and the content — and only then writes. So we deliberately directed part of the budget to profile visits: a high-ticket inquiry is born on the third touch, not the first.
Marketing for plastic surgeons ↗