Case studies → Dr. Dudikova: Kyiv + Barcelona

Dr. Dudikova Clinic: inquiries ×4 in a year — laser cosmetology in Kyiv and Barcelona

Kyiv + Barcelona · laser cosmetology and medicine · since May 2025, second year of partnership · Instagram ↗

BEFORE — WHERE THEY STARTED

A clinic with many device tracks — Potenza, LinearZ, tattoo removal, laser hair removal — each with its own audience and economics. Plus a second location in Barcelona: a different market, different prices, different patient behavior.

WHAT WE DID

A dedicated campaign per device track — from traffic at $0.06 to messages for high-ticket treatments
A year of continuous creative and audience optimization in Kyiv
Barcelona launched and run as its own standalone economy
An inquiry and consultation log per location — campaigns never mixed

×4
inquiries from ads over a year of work
$0,44 → $0,17
cost per click after a year of optimization (Kyiv)
2,5% → 5%
CTR doubled
65 226
weekly reach in Barcelona
from $0.13
per click in Barcelona
90+
messages weekly at peaks

One clinic in two countries means two different advertising economies. Kyiv and Barcelona run as separate campaigns with their own creatives and prices.

Marketing for device-based cosmetology and laser hair removal ↗

009 — Booking

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