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Case studies → Dayana Nep: Baltics + Brussels

Dayana Nep: up to 144 bookings monthly across six cities in four countries

Tallinn — Riga — Tartu — Pärnu — Vilnius — Brussels · cosmetology, injectables · full system: ads + content · Instagram ↗

BEFORE — WHERE THEY STARTED

A cosmetologist runs traveling appointments across several Baltic cities and regularly flies to Brussels. The schedule has to fill around her travel dates, and between visits clients need to be retained so they wait for the next arrival.

WHAT WE DID
  • Full system: paid ads + content
  • Campaigns for each city and arrival date
  • Content and retargeting hold the base between visits — clients book ahead
  • Ads top up new clients in every city each month
  • 144
    treatment bookings in a month (peak)
  • 40–48
    new clients from ads monthly
  • ×2,4
    growth in new clients from ads over two months
  • 500+
    DM messages monthly
  • 6
    cities in 4 countries
  • lips · botox · Juvelook
    premium injectables

Most bookings come from the base that content holds — while ads add new clients every month. That’s how the full system works: ads alone would give a one-off spike, content alone — slow growth. Together — a full schedule for every visit.

Marketing for cosmetologists ↗

009 — Booking

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