For equipment manufacturers and distributors

Medical equipment marketing: we count sales, not leads

High-ticket at a €70–80K ticket lives by different rules: you can have 300 cheap leads and not a single sale. We build the funnel all the way to a closed deal.

30 minutes. We audit your ad account and content and show you where you’re losing money.

3 sales ≈ €210–240K
343 leads at $24
a deal at $2 747 in ad spend
Denysenko Clinic Maksym Ivanchuk Plastic Surgery Tikhonov — Elize Clinic Skinfinity — Dr. Viksi Agapit Medical Center DG Cosmetology medbeauty Love Epil Poland Dr. Dudikova Nove Tilo Dr. Berezovskiy MV Aesthetics LaserXpert Ukraine Prive Aesthetic by Punin Zmina MVK WULOP Ukraine Volt Cartel Denysenko Clinic Maksym Ivanchuk Plastic Surgery Tikhonov — Elize Clinic Skinfinity — Dr. Viksi Agapit Medical Center DG Cosmetology medbeauty Love Epil Poland Dr. Dudikova Nove Tilo Dr. Berezovskiy MV Aesthetics LaserXpert Ukraine Prive Aesthetic by Punin Zmina MVK WULOP Ukraine Volt Cartel

001 — Case history

Familiar symptoms?

01

Leads from ads exist — sales don’t: wrong leads, or lost in the long cycle

02

The contractor reports “lead counts”, which mean nothing in high-ticket

03

The deal cycle takes months: without a CRM and warm-up the lead goes cold

04

The audience is narrow: clinic and studio owners, not “all women 25–45”

05

Trade shows and conferences produce contacts nobody follows up on

06

Competitors with cheaper machines undercut you head-on

We’ve been running LaserXpert Ukraine since December 2025 — an equipment supplier with a €70–80K ticket. The case is below.

  • 0 years
    in the aesthetic medicine niche
  • 0
    clinics and salons under management monthly
  • $0K+
    in ad budget managed monthly
  • 0 countries
    Europe · USA · UAE · Asia
  • 0K+ leads
    generated for agency clients
  • 0 people
    on the team: ads, content, CRM, sales, service

003 — Procedures

What we do

Every service starts with a full analysis: ad account audit, competitors, strategy, audiences.

Our core format is the full system: ads + content + CRM. Pricing is individual — we scope it on the free audit.

004 — Protocol

How the work looks

  1. Free audit — 30 minutes

    You tell us what’s happening now. We look at your ad accounts and content and show you exactly where you’re losing money.

  2. Full analysis

    Once we start: account audit, competitor analysis, strategy, audiences, creative plan.

  3. Launch

    Ads, content, funnels, CRM — depending on your package.

  4. Ongoing care

    Weekly reporting: we go through the numbers together, reconcile them with your bookings and scale the best-performing combinations.

005 — Before / After

Case: selling equipment at a €70–80K ticket

A high-ticket funnel, measured all the way to the closed deal.

All 16 case studies

008 — Questions

Frequently asked questions

Why don’t you measure marketing by lead count?

Because in high-ticket you can have 300 cheap leads and not a single sale. We measure the cost per closed deal: in the LaserXpert case — $2,747 of ad spend per sale at a €70–80K ticket.

How much does an equipment lead cost?

In the LaserXpert case — $24.02. For equipment that’s cheap: one sale pays for thousands of such leads. Chasing a $2 lead here is a mistake.

The deal cycle takes months. How do you keep leads alive?

We implement a CRM with statuses and tasks built for the long cycle: every lead has a next step — a call, a demo, a proposal, a reminder. No lead goes cold without a touch.

Do you work with trade-show contacts?

Yes. Trade-show and conference contacts go into the same CRM funnel with warm-up — the warmest base, which usually nobody works.

What budget does high-ticket need?

In the LaserXpert case, $8,241 of ad budget over the partnership delivered 3 closed deals worth €210–240K in potential revenue. A starting structure runs from $1,000/mo — we’ll calculate it at the free audit.

009 — Booking

Let’s calculate the cost per closed deal for your equipment

30 minutes. We review your ad accounts and content and give you a concrete solution. Free.

The “Equipment manufacturer / distributor” niche is already pre-filled in the form. We reply within one business day.