For device-based cosmetology and laser hair removal

Marketing for device-based cosmetology: machines should work, not sit idle

A machine worth tens of thousands of euros pays for itself only through bookings. We build a steady flow for IPL, Morpheus and laser hair removal — in Ukraine and Europe.

30 minutes. We audit your ad account and content and show you where you’re losing money.

776 leads at $7.6
42 clients/mo, Madrid
inquiries ×4 in a year
Denysenko Clinic Maksym Ivanchuk Plastic Surgery Tikhonov — Elize Clinic Skinfinity — Dr. Viksi Agapit Medical Center DG Cosmetology medbeauty Love Epil Poland Dr. Dudikova Nove Tilo Dr. Berezovskiy MV Aesthetics LaserXpert Ukraine Prive Aesthetic by Punin Zmina MVK WULOP Ukraine Volt Cartel Denysenko Clinic Maksym Ivanchuk Plastic Surgery Tikhonov — Elize Clinic Skinfinity — Dr. Viksi Agapit Medical Center DG Cosmetology medbeauty Love Epil Poland Dr. Dudikova Nove Tilo Dr. Berezovskiy MV Aesthetics LaserXpert Ukraine Prive Aesthetic by Punin Zmina MVK WULOP Ukraine Volt Cartel

001 — Case history

Familiar symptoms?

01

The machine was bought on credit or lease — and its bookings are uneven

02

Hair-removal seasonality: a queue in summer, idle in winter

03

Ads bring “browsers” who never make it to the treatment

04

Packages and memberships don’t sell — people come for one-off discounts

05

Ten studios in town run the same machine — competition is price only

06

Meta throttles reach on “body” creatives

Device cosmetology is payback math. Below are the cases where it added up.

  • 0 years
    in the aesthetic medicine niche
  • 0
    clinics and salons under management monthly
  • $0K+
    in ad budget managed monthly
  • 0 countries
    Europe · USA · UAE · Asia
  • 0K+ leads
    generated for agency clients
  • 0 people
    on the team: ads, content, CRM, sales, service

003 — Procedures

What we do

Every service starts with a full analysis: ad account audit, competitors, strategy, audiences.

Our core format is the full system: ads + content + CRM. Pricing is individual — we scope it on the free audit.

004 — Protocol

How the work looks

  1. Free audit — 30 minutes

    You tell us what’s happening now. We look at your ad accounts and content and show you exactly where you’re losing money.

  2. Full analysis

    Once we start: account audit, competitor analysis, strategy, audiences, creative plan.

  3. Launch

    Ads, content, funnels, CRM — depending on your package.

  4. Ongoing care

    Weekly reporting: we go through the numbers together, reconcile them with your bookings and scale the best-performing combinations.

005 — Before / After

Device-based cosmetology and hair removal cases

Chains, clinics and private practices — cost per lead counted everywhere.

All 16 case studies

008 — Questions

Frequently asked questions

How much does a device-treatment lead cost?

In our cases: IPL and Morpheus in Spain — €3.80, laser hair removal in the Polish chain — $7.6, device-based cosmetology in Madrid — €7. It depends on the country, treatment and competition.

How do you handle hair-removal seasonality?

We sell packages and memberships in the off-season on special terms and reallocate budget to non-seasonal treatments — the machine shouldn’t sit idle.

Meta throttles “body” creatives. How do you pass moderation?

We know Meta’s policies for this niche: we build creatives around the result, emotion and service, without the “body” moderation triggers — reach doesn’t get cut.

We’re a chain of several studios. Can you handle it?

Yes, we run chains: Love Epil in Poland — 60+ bookings monthly across several studios, MVK — traffic for 8+ locations in 6 countries.

The machine hasn’t paid for itself yet. Where do we start?

With the free audit: we’ll calculate how many bookings a month your machine’s payback needs and show how ads deliver them. It takes 30 minutes.

009 — Booking

Let’s calculate your machine’s payback

30 minutes. We review your ad accounts and content and give you a concrete solution. Free.

The “Device-based cosmetology / laser hair removal” niche is already pre-filled in the form. We reply within one business day.